Horticulture & Related FieldsMelinda Knuth
2017 The Corliss Knapp Engle Scholarship in Horticulture
Melinda J. Knuth is a PhD candidate in horticulture economics at Texas A&M University. Her research will focus on consumer preferences and economic trends in the floriculture industry as well as consumers’ perception of water conservation activities and their willingness to pay for a series of water-conserving plant attributes. She also has developed independent observation studies for floriculture companies, analyzing the cut flower value chain and movement efficiency. She plans to use eye tracking and neurological technology to analyze consumer preference of cut flower attributes to provide consumer data to growers, wholesalers, and retail firms.
The Corliss Knapp Engle Scholarship in Horticulture
To encourage the development of research, documentation, and teaching skills in the field of horticulture.
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